Samsung offers a 10-year warranty on its washing machines. The brief was a reliability testimonial. We made something more human instead. Three films. Three people at different stages of life — growing up, starting over, moving on. Each with one constant in the background: the same Samsung washing machine, still going strong.
Snickers replaced its logo on pack with words like "slow", "weird" or "gloomy" — hunger symptoms only Snickers can fix. To launch the campaign, we teamed up with music band Hleb and produced 5 versions of the same music video — each one embodying a different symptom. The catch: to unlock a video, you had to find the matching Snickers bar and Shazam it. All 5 versions could then be watched simultaneously on a dedicated landing page, synced frame by frame.
Everyone shops for gadgets during the holidays. But gadgets aren't really what people want to give. So Samsung did something unexpected: it closed all 200 of its stores and reopened them as "Everything for Magic Moments" — filled not with specs, but with ideas for gifts that make people cry, laugh and hug each other a little tighter.
Yandex runs one of Russia's biggest student tech festivals. The brief was to make it feel like something people actually want to attend, not just another conference with a free tote bag. We built the whole concept around a single idea: your career is an RPG, and you are the main character. Yandex's products become buffs and artifacts. The festival becomes a level-up, not a networking obligation. The tagline: Your Summer BOOST. Speaker profiles turned into character cards listing abilities and achievements instead of job titles. The venue was mapped out like a game world — a machine learning dojo, an AI product lab, a zone where mentor NPCs reviewed your resume. Merch was treated as a guild trophy: something you earn by showing up, not something handed to you at the door. 8,000 people came in person. 30,000 watched online.
Yandex Cup is one of the industry's largest programming championships — six disciplines, over 100 original problems, and a prize pool of 16 million rubles. The brief was to make it feel like more than a competition. The concept was built on a single historical idea: throughout the centuries, great civilizations shaped the course of the world. Today, developers, engineers and analysts are building the next one. We called it the Digital Civilization. The final was held in Tashkent — a city on the ancient Silk Road, historically a meeting point of cultures and knowledge. That location wasn't just logistical; it was the concept made physical. Each of the six disciplines got its own visual identity rooted in a specific historical era. Streams were designed as shows, not just broadcasts — competition breakdowns alternated with stories about Tashkent's culture and debates on the future of IT as a new empire of knowledge. A coding championship that felt like a cultural event.
Allur is Kazakhstan's largest automotive company — assembling cars, running dealerships, delivering vehicles straight to customers' doors. Growing fast, invisible as a brand. We spent months inside the business — interviews with senior management, focus groups, field trips across the country — before landing on a single idea: Allur doesn't just sell cars, it owns the entire journey of mobility in Kazakhstan. The new identity was built around that ambition. A logo inspired by continuous movement. A visual system rooted in national ornament. One flexible framework that holds together a growing ecosystem of services and sub-brands.